qualitative research

Leap can handle all of your focus group needs, on-site or off. We help you decide what criteria to follow when recruiting participants, basing discussion guides on your research objectives. We can facilitate groups in your market or at our state-of-the-art facility. And we analyze and develop a report on the findings, always searching for the most actionable insights to meet or exceed your objectives. We can even create proprietary guidelines for in-depth interviewing and ethnographic studies to enhance or extend your quantitative findings.

Leap’s traveling AV services offer offsite recruitment, facilitation, audio/visual recording, hosting and moderation. Our expert crew of technicians has over 20 years’ experience in producing and filming focus groups and mock trials. We’re experienced in specialty recruitment, and our expansive database gives us the ability to facilitate groups in smaller rural areas.

• In-depth interviews
• Journals
• Shop-alongs
• Ethnographics
• Recruitment
• Expert moderators
• Nationwide capabilities
• AV services